The (RED) logo was developed by Wolff Olins, as part of a new business model, each partner company creates a product with the Product Red logo.
Founded in 2006 by U2 frontman Bono together with Bobby Shriver of the ONE/DATA, (RED) Product Red is a Global Fund and a licensed brand that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in Africa, is now a division ofONE Campaign.
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