BMW logo


The current BMW logo was released on Mar 4, 2020. The new logo and brand design symbolize the brand’s significance and relevance for mobility and driving pleasure in the future.

BMW (Bavarian Motor Works) is a German automobile company founded in 1916, it also owns and producesMini cars andRolls-Royce Motor Cars. BMW is one of the three best-selling luxury automakers in the world, along withAudi andMercedes-Benz.

The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria.

BMW logo 1997~2020

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SSC Tuatara logo

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